Proven Strategy
Our structured framework progresses seamlessly from intelligence gathering and stakeholder education to comprehensive awareness and deterrence initiatives—ensuring long-term impact and measurable brand resilience.
Brand Awareness
At OWANA Consulting, we believe that awareness is one of the most powerful tools against counterfeiting. Strengthening public understanding of genuine products not only protects consumers but also reinforces the value and credibility of your brand.
We develop strategic communication and education campaigns aligned with market realities and enforcement initiatives. By combining market intelligence, consumer insights, and field experience, our programs help audiences recognize authentic products, discourage counterfeit purchases, and build lasting brand trust.
Through tailored awareness strategies, we support clients in shaping informed consumers, resilient markets, and stronger brand reputations across Africa.
Local Expertise
We work through dedicated regional teams and trusted law enforcement partners to design and deliver awareness campaigns that are culturally relevant, locally impactful, and aligned with each market’s realities.
Tailored Solutions
Every client benefits from a customized brand awareness program carefully designed around their audience, product portfolio, and market distribution footprint—ensuring maximum reach, relevance, and impact.
Cutting-Edge Technology
We leverage the latest technologies and advanced analytics to enhance brand awareness initiatives and enable the early detection of counterfeit activities across diverse markets.
Integrated Campaigns
At OWANA Consulting, our integrated campaigns go beyond traditional awareness efforts. We actively monitor major social media platforms and online marketplaces to detect illicit sales and counterfeit promotions. Using targeted intelligence and data analysis, we identify unauthorized sellers and coordinate appropriate enforcement measures to protect your brand’s integrity across all digital and physical channels.
Education & Training
OWANA provides specialized training for law enforcement agencies and government institutions involved in anti-counterfeiting. Each program is developed based on the brand owner’s directives, ensuring that authorities receive accurate knowledge about the products, identification techniques, and enforcement actions as defined by the client.